Morgan Motor Company is partnering with leading audio brand, Sennheiser, to introduce a revolutionary audio system for its new Plus Four and Plus Six models, which were announced yesterday.
Whilst Morgan sports cars have previously featured audio systems, the audio experience of the Sennheiser offering far surpasses anything else to date. The new sound system delivers an enveloping sound with a unique soundstage that takes audio fidelity to its highest level, and will be available on Morgan Plus models from January 2023.
“The new Morgan Plus line celebrates the essence of unconventional driving and ethical engineering. It unites timeless design and craftsmanship with appropriate modern technology.
“The introduction of revolutionary new audio, thanks to the expert team at Sennheiser, delivers on our promise to continually evolve our products, introducing the latest technology throughout. We are excited to partner with Sennheiser and look forward to continuing our partnership.”
Massimo Fumarola, CEO Morgan Motor Company
“Our unique technology, and the skill and expertise of our team working alongside the incredible team at Morgan has made it possible for an open-top sports car to have a sound system that delivers on every level.
“This is an exciting collaboration between two historic firms that results in unique products of exceptional sound quality, design, and craftsmanship. We really enjoyed working on the project, and we look forward to further great ventures with the Morgan team!”
Dr. Andreas Sennheiser, joint CEO, Sennheiser
Sennheiser has more than 75 years of experience in audio and is a global leader in professional technology. This makes it a perfect match for Morgan, a company known for its unique 21st Century Coachbuilding approach to manufacturing, which blends traditional craft with the latest technology.
The latest Plus models are a fitting representation of the company’s commitment to this mix of craft and technology. The lightweight audio system, which features Sennheiser’s signature sound, has been seamlessly integrated into the vehicle and perfectly aligns with the Morgan’s technology philosophy.
Sennheiser’s tuning creates the magical illusion of a sound stage in front of the passengers, providing a high-quality soundtrack to those unforgettable drives. Thanks to the AMBEO Contrabass algorithm, the audio system delivers a unique bass response optimised for definition, punch, and depth while keeping the system as efficient and compact as possible.
The system includes eight transducers: four conventional speakers in the door and rear panel, and four invisible speakers, of which three are behind the dashboard and one in the lower compartment panel for bass reproduction. The transducers are controlled by a new amplifier with a dedicated DSP, powered by Sennheiser’s audio processing software.
The integration has been carried out in line with Morgan’s key philosophy of appropriately introducing modern technology into its vehicles. The cabin design is unaltered, and the use of invisible speakers ensures that additional weight is kept to a minimum, a must for any sports car. Even under the demanding conditions of an open-top sports vehicle, this system maintains premium sound quality.
Visual cues arrive in the form of subtle Sennheiser branding, visible on the speaker grille situated on each door. The design of the speaker grilles takes inspiration from the iconic Morgan louvres that are stamped into each bonnet of Plus models. Each speaker grille is finished in polished satin, coordinating with other embellishers visible within the cockpit of the vehicle.
The new system is available on all Plus models, along with a host of visual and dynamic updates, including a reimagined interior, electronic stability control with new braking system, and increased personalisation options.