- Isuzu UK partners with Arenacross to showcase Isuzu D-Max V-Cross pick-up
- Arenacross, the high-energy indoor racing events, will be held at Resorts World in Birmingham and the OVO Arena in Wembley, London
- As automotive partner, Isuzu UK exhibits movement into adventure vehicle sector
2nd February 2023 – Isuzu UK announces a new relationship with Arenacross, providing an exhibitory vehicle for the upcoming event at Resorts World, Birmingham on the 4th of February and at the OVO Arena in London on the 18th of February.
Arenacross is a high-octane mix of indoor Motocross racing and Freestyle MX (FMX) carefully choreographed into a three-hour live performance that includes lasers, pyrotechnics and unscripted racing. The tight and technical nature of the tracks presents a real challenge to all racers, whether they’re the young six-year-olds contesting the all-electric British Championship, or the hard-charging fully-fledge Pros fighting to be crowned the British Arenacross Pro Champion.
Away from the racetrack, six of Europe’s best Freestyle FMX athletes throwing their bodies and bikes some 60’ in the air doing their utmost to out-perform each other and win the support of the crowd. This element of the show is where a group of insanely talented ‘rebels’ fly off a huge ramp over a platform in the centre of the arena, throwing loads of cool and seemingly impossible tricks, one-handed, no-handed, sideways, upside-down, you name it, they do it.
With Isuzu storming the adventure sector thanks to the range-topping Isuzu D-Max V-Cross and the flagship Isuzu D-Max Arctic Trucks AT35 model, the synergy between Isuzu UK and the adrenaline-fuelled Arenacross is clear.
The new collaboration will see Arenacross displaying an Isuzu D-Max V-Cross pick-up for the duration of these two major events, exhibiting the vehicle to the sold-out stadium of spectators. The sign-written Isuzu D-Max V-Cross will be accessorised and positioned in the middle of a jump, making up part of the Arenacross track while demonstrating the adventurous possibilities of the Isuzu D-Max range.
As the exclusive automotive partner for the adrenaline-fueled Arenacross, Isuzu UK is showcasing its commitment to delivering top-notch vehicles for an action-packed 4×4 experiences.
George Wallis, Isuzu UK’s Head of Marketing, said: “Our partnership with Arenacross highlights our dedication to providing vehicles that not only meet the demands of daily life, but also the thrills of high-intensity motorsports. As automotive partner for Arenacross, we are thrilled to be a part of this exciting competition and bring our vehicles to the forefront of this thrilling spectacle.”