Sur-Ron, the pioneering two-wheel brand that developed the first mass-produced high-performance motorcycle in China, has announced its move to a sole UK distribution model, awarding rights to ePowerSports, based in the Midlands.

Appointed as a distributor in 2018, the team at ePowerSports have been representing the Sur-Ron brand nationwide, servicing its dealer network and customers with a full sales and aftersales package, ensuring customer satisfaction is at the forefront of everything they do.

Vinto Song, Sur-Ron Country Manager for the UK, commented, “We are delighted to appoint ePowerSports as our sole official distributor for the UK market. The team has worked hard to establish the brand in the correct manner, focussing on a professional dealer network, while making sure the aftersales side of the business is a priority. For this reason, we are pleased to concentrate our efforts in the UK with a sole distributor with immediate effect.”

Offering a four-model range, with plans for further expansion, Sur-Ron has already enjoyed significant success in the UK, with great customer feedback thanks to well-engineered products, offering both leisure and commuter-focussed products.

Andrew Shepherd of ePowerSports, commented, “Naturally we’re both pleased and honored to be appointed sole distributor for Sur-Ron in the UK. We very much believe in the products, having distributed here since 2018. The range is growing, the quality of the product is second to none, the after sales support from the factory is first-class and our dealers enjoy good margins. We look forward to further developing the brand for the UK market”.

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