When most people hear the name Genesis, they may think of the band, a book in the Bible, or even the Sega video game console. However, there is a lesser-known Genesis that is quickly gaining recognition in the automobile industry. Launched in 2015 as a luxury division of Hyundai, Genesis has quickly made a name for itself as a brand that is committed to providing drivers with luxury, style, and innovation. Here are some things you may not know about the car brand Genesis.

Genesis is a Luxurious Vehicle that Offers Competitive Pricing

One of the most surprising things about Genesis is the fact that it is a relatively affordable luxury vehicle. While other luxury brands may require you to spend upward of $50,000 to get behind the wheel of their vehicles, Genesis offers competitive pricing that puts its cars within reach of many consumers. Despite its affordability, Genesis does not skimp on luxury features. In fact, it offers many of the same amenities as its more expensive counterparts, such as heated leather seats and advanced safety features. And, with the introduction of the GV80 luxury SUV, the Genesis brand continues to expand its offerings while making no compromises on style or quality.

Genesis is Committed to Providing a Unique Customer Experience

One of the things that sets Genesis apart from other luxury brands is its commitment to providing a unique customer experience. Genesis understands that buying a car is a big investment, and it wants to make sure that its customers feel valued every step of the way. That’s why it offers a variety of benefits that go beyond just purchasing a car. For example, Genesis offers a 3-year/36,000-mile complimentary maintenance plan, a 3-year complimentary Sirius XM all-access subscription, and even a complimentary service valet program. When your car needs maintenance or repairs, just make a quick phone call and Genesis will send someone to pick up your car, drop off a loaner vehicle, and return your car to you once the work is completed. This level of customer service and convenience is virtually unheard of in the automotive industry.

Genesis Offers Advanced Safety Features

Another area where Genesis excels is in the area of safety. All of its vehicles offer a suite of advanced driver-assistance features, including blind-spot monitoring, rear cross-traffic alert, automatic emergency braking, and lane departure warning. In addition, Genesis has been recognized by the Insurance Institute for Highway Safety (IIHS) for its commitment to safety. In fact, every Genesis model has been awarded a Top Safety Pick+ rating, the highest designation possible from the IIHS. Genesis was also the first carmaker to earn high scores in the IIHS driver-side small overlap front crash test for every model tested.

Genesis is a Brand Committed to Sustainable Practices

Genesis is not just committed to providing its customers with luxurious vehicles and exceptional customer service – it is also committed to sustainable practices. In fact, it was the first automotive brand to partner with the Ellen MacArthur Foundation and sign the New Plastics Economy Global Commitment, which is aimed at eliminating plastic waste and pollution at its source. Genesis has also committed to reducing its carbon footprint and using more sustainable materials in its vehicles. For example, the GV80 luxury SUV features interior materials that are made from a mixture of recycled plastics and natural materials, such as plant-based wool and eco-leather.


Overall, the Genesis brand is a relative newcomer to the automotive industry, but it is quickly making a name for itself. By offering luxury vehicles at competitive prices, committing to providing an exceptional customer experience, and prioritizing safety and sustainability, Genesis is a brand that is poised for success. Whether you are in the market for a new luxury car or are simply interested in learning more about the latest innovations in the automotive industry, the Genesis brand is definitely one to watch.

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