- To boost its global expansion plans, Urban Automotive has joined AM Group
- Exciting new chapter for Urban Automotive as alliance with AM Group unlocks significant global opportunities and expansion of product portfolio
- Phase one of Urban Automotive’s expansion has started by signing a 10-year lease for an additional building in Milton Keynes to provide an extra 42,765 sq ft of space and state-of-the-art facilities so it can bring all carbon fibre manufacturing and other processes together under one roof
- AM Group’s brands – all leading specialists in vehicle enhancements for luxury cars – include Absolute Motors, GP Products and now Urban Automotive
- Urban has already worked closely with AM Group’s Absolute Motors since 2019
- Designing & manufacturing in the UK remains key part of the Urban ‘OEM+’ ethos of attention to detail and high-quality vehicle personalisation
Having already achieved meteoric growth and global recognition for its craftsmanship, bold design and innovation since it was founded in 2013, Urban Automotive is now entering an exciting new chapter of further expansion by joining the AM Group, the leading player in B2B distribution of aftermarket parts for premium enhancements to luxury car brands.
Urban Automotive’s expansion plans have already started with the acquisition of additional, larger (42,765 sq ft) premises near its head office in Milton Keynes (UK).
The state-of-the-art building includes ESG (Environmental, Social and Governance) features such as 300+ solar panels and advanced insulation to reduce energy costs and environmental impact. It allows Urban to have all its highly skilled design, engineering and manufacturing talent under one roof and creates a comfortable and productive workspace for them to work together more effectively, as well as improving development and manufacturing processes.
Backed by venture capitalists, NewPort Capital, this collaboration comes from a shared passion and vision to create even more extraordinary experiences for luxury vehicle owners around the world. It represents a significant milestone and opportunity to accelerate product development, expand into new global markets, as well as utilise Absolute Motors’ global distribution network to reach more customers across the world.
From humble beginnings as a start-up business in Milton Keynes founded by one person, Simon Dearn, Urban Automotive’s success quickly went to the next level and attracted the attention of international celebrities and media after it introduced its enhancements and redefinition of the original Land Rover Defender. This progressed to developing bespoke modifications for luxury premium brands including Range Rover, Bentley, Lamborghini, Mercedes-Benz and Rolls Royce driven by celebrities such as Marcus Rashford, Scott Disick and Kim Kardashian.
One of the most popular vehicles that has contributed to Urban Automotive’s success is the new Land Rover Defender with over 2,500 Urban Widetrack kits for it sold worldwide, including some well-known names such as Romeo Beckham as customers.
Urban Automotive has extensive experience in designing and manufacturing its own high quality carbon fibre components in the UK and has already been supplying parts to Absolute Motors and working with GP Products as its European distributor since 2019.
Simon Dearn, the founder and CEO of Urban Automotive said: “What Urban has already achieved is beyond my wildest dreams and I’m so proud to offer our clients the highest standards in design, quality, and individualisation. Expanding into our new state-of-the-art premises means our highly skilled team can work together in an environment that fosters collaboration, efficiency and innovation to push our design and craftsmanship to new levels, while continuing the highest standards of quality that Urban’s known for.”
“Combining our expertise with the AM Group means we can create stunning enhancements for even more of the world’s best cars. It also puts us in a much stronger position to reach new customers in Europe, and globally, and gives more security for our business and staff,” Simon added.
Patrick Meijer, CEO of the AM Group added: “Together with the Urban team we are poised to redefine industry standards. The synergy and passion in our companies will enable us to accelerate product development, expand into new markets and anticipate the evolving desires of luxury vehicle owners.”
For information on Urban Automotive, visit www.urban-automotive.co.uk or call 01908 978978.