- Loyal customer takes delivery of his 26th Subaru, an all-new 6th Gen Forester
- Bill Nunn took delivery of his first Subaru, a Legacy Estate, back in 1995
- Since becoming a Subaru Main Dealer in March 1999, Nunn has bought all his Subarus from Adams Brothers in Aylesbury
Subaru UK & Ireland is delighted to reveal that a long-standing customer, Bill Nunn, has recently taken delivery of his 26th Subaru, an all-new 6th generation Forester..
Believed to be one of the brand’s most loyal customers, Nunn acquired his first Subaru – a 1995 Legacy Estate – over 30 years ago and has since gone on to buy a remarkable 25 more. Since becoming a Subaru Main Dealer in the late 90s, Bill has always returned to Adams Brothers, a 4th generation family-run business in Aylesbury, where Bill is guaranteed to receive the red-carpet treatment, time after time, from a dealership with old-fashioned core values.
The achievement is a testament to Subaru’s outstanding customer loyalty. Over nearly 50 years, Subaru has built a reputation for delivering safe, fun, and tough vehicles – attributes which continue to underpin the brand to this day. Subaru was recognised for its enduring quality, reliability and service when it was named the top manufacturer in Auto Express’s renowned Driver Power customer survey 2024.
Nunn has owned a wide range of Subaru models over the years, including various Legacy and Impreza wagons, as well as a succession of Foresters, from early variants to the turbocharged XT of the 2000s and now the latest 6th Generation Forester in Field specification.
Commenting on the purchase, Bill Nunn said: It is a pleasure to take delivery of my new Forester, the 26th Subaru I’ve bought over the past 30 years. Since buying my first Subaru, the cars have certainly become more modern, capable and spacious, but the core values that set Subaru apart have remained. Subarus are just great cars: always a pleasure to drive, comfortable, reliable and safe. In 30 years covering hundreds of thousands of miles for both work and private use – in all manner of conditions – Subaru has never let me down.
“Over three decades, the dealer experience has been just as reliable. The team at Adams Brothers have always been attentive, honest and trustworthy; they’re a family business filled with friendly, familiar faces. I couldn’t recommend them highly enough. I’ll certainly be back for more.”
Dane Adams, Managing Director, Adams Group, added: “We’re delighted to have delivered this landmark 26th car to Bill Nunn, 30 years on from his first Subaru. We’re proudly a family-run business, one that puts the customer at the centre of all we do, so this sort of long-standing relationship really is satisfying. Bill’s been the most loyal of Adams’ customers, and in the intervening years has become a great friend, too. He’s always a pleasure to deal with, and we look forward to supporting him with all his Subaru needs for many years to come.”
Alex Sheward, National Sales Manager, Subaru UK & Ireland, concluded: “We at Subaru UK & Ireland are proud to have a fantastic base of loyal customers across the country – owners that have put their faith in our vehicles over many decades. Bill might just be the most loyal of all, and we’re honoured to have delivered his 26th Subaru.
“This is a testament to the enduring owner appeal, quality and reliability of Subarus, as well as the level of honest, caring service offered by our dealer network. We’re proud of our hard-earned reputation for quality and customer service – moments like these make all the hard work worthwhile. I’d like to take this opportunity to thank Bill for his continued commitment to Subaru and to congratulate the whole team at Adams.”
Subaru UK & Ireland, part of International Motors Ltd (IML), began importing vehicles in 1976 and has maintained a strong presence in the UK over the past five decades, winning legions of fans in the process. It has since delivered over 250,000 cars to customers in the UK.