- Isuzu UK has partnered with Arctic Coffee to launch a summer roadshow, transforming The New Isuzu D-Max Arctic Trucks AT35 into a mobile iced coffee unit.
- Both brands share a commitment to superior quality and adventure, Arctic Coffee’s “Taste the Independence” aligning perfectly with Isuzu’s “Driven to Do” attitude.
- The Arctic Coffee Truck will appear at events like county shows or major concerts across the summer, bringing free, iced coffee to festivalgoers.
Isuzu UK is thrilled to announce an exciting new collaboration with Arctic Coffee, the UK’s leading independent chilled coffee brand, for a summer roadshow like no other. The partnership celebrates a shared spirit of independence and adventure, bringing together the rugged, terrain-conquering capabilities of The New Isuzu D-Max Arctic Trucks AT35 and the refreshing, no-nonsense energy of Arctic Coffee.
For this partnership, The New Isuzu D-Max Arctic Trucks AT35 has been transformed into the ultimate iced coffee machine. With the help of Gearmate, a premium vehicle storage systems provider, the pick-up’s load bed has been expertly converted into a mobile display unit. The guerrilla-style campaign will see both brands popping up right where the action is, offering spontaneous, free iced coffee to festivalgoers.
Jo Taylor, Brand Manager at Arctic Coffee, commented: “This partnership with Isuzu felt like the perfect fit. We’re not chasing exposure through high-budget festival sponsorships or branded installations. We want to meet our consumers where they are, with no strings attached – just delicious coffee and a good time.”
George Wallis, Head of Marketing at Isuzu UK, added: “We’re excited to team up with Arctic Coffee this summer. The Isuzu D-Max Arctic Trucks AT35 is built for those who prefer to go their own way, so a shared mindset of adventure and independence makes for a fantastic brand partnership. Together, we’re showcasing an awesome truck and moresome iced coffee, letting visitors enjoy the taste of adventure in more ways than one.”
With a mission to bring great-tasting iced coffee to consumers in the most unexpected places, the Arctic Coffee Truck will be hitting the road this summer, ready for everything, and always with an iced pick-me-up in tow. Find out more information at www.isuzu.co.uk/arctic-coffee.