- smart partners with leading UK creative arts charity, Create, to produce unique art car livery
- Participants created artworks on the theme of ‘Open Your Mind’ during multiple smart-funded workshops across the country
- Create works with children and adults facing challenges in their lives to reduce isolation, enhance wellbeing and promote empowerment through the creative arts
- A full suite of media images can be downloaded here
21/08/25, Milton Keynes, UK – smart UK has partnered with leading charity, Create, to produce a bespoke art car livery which demonstrates the power of the brand’s ‘Open Your Mind’ ethos while showcasing the impact of the charity’s vital work.
Create is the UK’s leading charity empowering lives, reducing isolation and enhancing wellbeing through the creative arts. Like smart, Create believes that everyone – regardless of circumstances, behaviour, age, gender, race or disability – should be able to benefit from the power of creativity.
To that end, participants in Create workshops are given the chance to express themselves, build skills, meet other people and nurture their wellbeing through animation, dance, drama, music, painting, photography and a host of other artforms.
With funding from smart, a series of multi-week workshops were held across the country earlier this year, seeing Create’s professional artists run painting, drawing and collaging projects with children and adults facing challenges in their lives.
Igniting their imaginations with the simple prompt of ‘Open Your Mind’, each participant contributed their own unique artistic perspective, with the award-winning smart #1 and #3 EVs becoming canvases for a truly unique art car livery.
Jason Allbutt, CEO smart UK, said: “’Open Your Mind’ is more than just a marketing slogan for smart, it is an ethos which informs our approach to everything from design to sales, and pricing to customer service.
“As a brand that values individuality, self expression and inclusivity, we are delighted to have been able to partner with Create in support of the incredible work that it does. Our smart x Create livery proudly demonstrates the value of artistic freedom and the positive impact of the creative process.”
Nicky Goulder MBE, Founding CEO of Create, said: “Create’s partnership with smart is a wonderful showcase of the power of creativity. It is fuelled by the creative output of people taking part in our creative workshops, who poured their talent and passion into creating the artwork covering the ‘art cars’. By participants working together to generate individual pieces that have been combined in a spectacular collage, this project shows how creativity can create connections between people and bring out the best in each individual. The theme “Open Your Mind” couldn’t be more apt, highlighting how creativity enables people of all ages to grow and thrive, learning new skills and improving their confidence.”
The smart x Create #1 and #3 art cars (not available for sale) will be on public display at CarFest from 22nd to 24th August 2025. Anyone wishing to learn more about Create or make a donation to the charity can do so here.