- CHERY UK – part of Chery International – China’s largest vehicle exporter for 22 consecutive years – held its official brand launch in the UK yesterday
- The launch took place at a star-studded event within The O2, a venue synonymous with new beginnings, high-profile debuts, and large-scale events
- The evening saw senior leaders from Chery International and CHERY UK trace the brand’s story, from its foundations in 1997 to over 5 million cars sold globally in 2025
- The event confirmed the full UK SUV line-up, including the CHERY TIGGO 7 and TIGGO 8, alongside two new models arriving within the next six months: the CHERY TIGGO 9 and CHERY TIGGO 4, which bookend the range
- On sale through a UK-wide dealer network, all CHERY UK models will be offered with the brand’s comprehensive 7-year warranty and aftermarket care, alongside full RAC roadside assistance for the first 3 years
London, 29 August 2025
CHERY, one of the world’s leading automotive manufacturers, has officially launched in the UK, with a landmark event in London unveiling its full line-up of SUVs for British customers.
Marking the start of a major new chapter in the brand’s global expansion, CHERY confirmed that its UK operations will focus on delivering a comprehensive range of modern, stylish, and technologically advanced SUVs tailored to British drivers, with plans to open a UK R&D centre in the near future.
Leveraging the success of sister brand house OMODA&JAECOO UK – which achieved a market share of 2.71%* just 12 months after OMODA UK’s launch, and seven months after JAECOO UK was established – CHERY confirmed it will initially open with 25 direct-to-consumer franchised dealerships, with plans to expand to 100 by 2026.
The launch event, which featured evening entertainment from DJ Reggie Yates and street dance troupe Flawless, also saw the OEM showcase the CHERY TIGGO 7 and TIGGO 8 in pure ICE and Super Hybrid form, alongside two new models confirmed for the UK in the next six months: the CHERY TIGGO 9 and CHERY TIGGO 4, which bookend the family of vehicles and complete the full SUV line-up.
CHERY, derived from ‘cheery’, offered a range of engaging activations during the evening’s festivities to celebrate its global achievements -from being the first Chinese OEM to develop its own powertrains and chassis’, to holding the title of China’s largest vehicle exporter for 22 consecutive years.
Gary Lan, CEO of CHERY UK, said: “The UK is a crucial market for CHERY, and today marks the beginning of an exciting journey for us here. We’re bringing a dynamic range of vehicles that combine advanced technology, safety, and innovative features – all at an accessible price point. With our full SUV line-up now confirmed, we’re ready to establish CHERY as a clever, confident and happy choice for UK households.”
Engineered for the UK market, all CHERY UK cars are developed at Chery International’s Frankfurt-based centre, designed to meet the highest European standards of performance, reliability, and safety. Plans are also in place for a UK-focused R&D hub in the near future to support the brand house’s long-term growth.
From the outset, CHERY UK has prioritised repairability, security, and insurer confidence. In partnership with Thatcham Research, the brand has ensured UK insurers have full confidence in parts availability, repair provisions, and vehicle security features. DHL manages the supply and logistics of parts across the UK, guaranteeing fast, hassle-free deliveries in as little as 24 hours.
Every CHERY UK vehicle is supported by its comprehensive 7-year warranty and aftermarket care, supported by full RAC roadside assistance for the first 3 years, subject to annual servicing terms and conditions. Pricing for the CHERY TIGGO is £24,995 OTR** for the 1.6-litre TDGI and £29,995 OTR** for the Super Hybrid. Meanwhile the seven-seater CHERY TIGGO 8 is priced from £28,545 OTR** for the 1.6-litre TDGI and from £33,545 OTR** for the Super Hybrid.
More details about CHERY UK’s network of franchised dealers will be available soon, many of which already represent OMODA&JAECOO in the UK.
* SMMT data from July, live August 2025
** All prices correct at time of writing, August 2025