- The company’s 2025 financial results reflect both the cost of its transformation towards electrification and the impact of unexpected one-time effects
- A four-pillar Performance Program will ensure robustness and secure sustainable growth in the short term
- SEAT & CUPRA is developing its new corporate strategy, based on value creation, operational excellence and the continued growth of CUPRA, with the objective of reaching 6% Return on Sales in 2030
- The company will take over the leadership of the MEB21 platform for the Brand Group Core, reinforcing its strategic role in the Iberian Peninsula
- CUPRA celebrates its 8th anniversary with unstoppable growth as it prepares for the launch of the CUPRA Raval on 9th of April
In the final stretch of its transformation and in a challenging global context, SEAT & CUPRA presented its financial results for 2025. While the company reached the highest turnover in its history, performance was impacted by high upfront costs related to its transformation towards electrification, negative one-time effects, a competitive market environment, higher product costs and countervailing duties on the CUPRA Tavascan. Building on a year of resilience, SEAT & CUPRA has outlined a clear roadmap for sustainable growth, driven by the imminent launch of the CUPRA Raval, which marks the culmination of its transformation and the beginning of a new era for the company.
“2025 was a year that challenged us and pushed us forward. Our entire industry is suffering the consequences of an unstable economic, technological and geopolitical context, so these results are not a surprise to us. This is the price of our full commitment to electrification as we increase our efforts to make Spain a hub for electromobility and to strengthen Europe’s industrial future. Transformation doesn’t come without a cost, but now is the moment to push forward with confidence and optimism. We are staying strong, delivering what we promised and driving competitiveness in our sector.”
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Markus Haupt, CEO of SEAT & CUPRA |
DEMONSTRATING RESILIENCE IN A CHALLENGING LANDSCAPE
Despite industry headwinds, SEAT & CUPRA reached a record annual turnover of 15.3 billion euros, 5.1% more than the previous year. These results were driven by the company’s deliveries, which reached an all-time high of 586,300 cars, up 5.1%. The strong growth in electrified models, with a 62.9% increase in PHEVs and a 65.9% increase in BEVs, is an encouraging result of the company’s clear electrification strategy and key in achieving CO2 compliance. At the same time, external pressures and negative one-time effects weighed on the operating result, totalling €1 million. Nonetheless, the company has continued to invest in its future and to turn its facilities in Martorell into an automotive powerhouse prepared to make electric mobility more accessible in Europe. With €6.2 billion euros invested since 2020, 2025 represented a peak in this investment cycle with €1.3 billion euros directed towards CAPEX and R&D. This was a relevant driver impacting the company’s net cash flow, which stands at -€431 million.
“In 2025, our performance was affected by four main factors: pricing pressure, import duties, increased product costs, and negative one-time effects. At the same time, we’re experiencing the effect of high upfront costs associated with the transformation of our company. Against this backdrop we stayed focused on structural efficiency and have significantly reduced our fixed costs base lowering overheads by nearly 20%. These figures demonstrate our resilience and determination. We will now focus on the short term, maintaining our disciplined cost control while strengthening margin quality in order to protect our investments and remain competitive.”
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Patrik Andreas Mayer, Executive Vice-President for Finance and IT at SEAT & CUPRA |
A CLEAR PATH TO SUSTAINABLE GROWTH
SEAT & CUPRA remains committed to ensuring the robustness of the company and has defined a clear roadmap to build strong sustainable growth. As part of this effort, the company is implementing a Performance Program based on four key pillars, which will strengthen operational aspects and optimise key processes throughout the company in the short term. Its priorities include maximising revenues, cutting direct costs associated with product costs, reducing fixed costs, and optimising investments. SEAT & CUPRA has also shared initial details of its new long-term corporate strategy, built on value creation, operational excellence and the sustained growth of CUPRA, with the ambition to achieve a 6% Return on Sales by 2030.
At the same time, the new Brand Group Core governance model is already being implemented, enhancing synergies and strengthening regional operations. In Production, the new Future Production Governance has been deployed, boosting efficiency, flexibility and competitiveness through a multi‑brand production management model. Following this new governance structure, SEAT & CUPRA will take over the leadership of the MEB21 platform, used for the Electric Urban Car Family, among others. This reinforces the company’s strategic role in Brand Group Core.
“2025 was a year that challenged us and pushed us forward. Our entire industry is suffering the consequences of an unstable economic, technological and geopolitical context, so these results are not a surprise to us. This is the price of our full commitment to electrification as we increase our efforts to make Spain a hub for electromobility and to strengthen Europe’s industrial future. Transformation doesn’t come without a cost, but now is the moment to push forward with confidence and optimism. We are staying strong, delivering what we promised and driving competitiveness in our sector.”
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Markus Haupt, CEO of SEAT & CUPRA |
2026: THE YEAR OF THE CUPRA RAVAL
CUPRA’s unstoppable growth will continue driving the company in 2026. The brand celebrates its 8th anniversary performing better than ever, with over 1 million cars sold since its launch, its highest ever sales figures and deliveries of fully electric vehicles reaching 25%. CUPRA advances towards its objective of reaching 3% market share across Europe, a percentage that it has already exceeded in key markets such as Germany and Denmark. All leveraging an impressive portfolio which continues to improve with the recent launch of the new CUPRA Born and the imminent update of the CUPRA Tavascan, while preparing for the upcoming arrival of the CUPRA Raval.
Representing the cornerstone of SEAT & CUPRA’s transformation and the culmination of its electrification journey, the CUPRA Raval is the first 100% electric model to be produced in Martorell and embodies CUPRA’s ambition to make electromobility accessible and emotional. This game-changing car is set to be launched in 9 of April in a World Premiere simultaneously celebrated in 16 cities around the globe with a line-up of top artists performing and hit the roads across Europe in summer. The CUPRA Raval will be the first model of the Electric Urban Car Family project, led by SEAT & CUPRA for the Brand Group Core, which will democratise access to electric mobility in Europe from the Iberian Peninsula.
| SEAT & CUPRA’s results according to Spanish accounting standards M€ | |
| Turnover | 15,115.0 |
| Operating Result | -93.1 |
| Profit After Tax | 40.9 |
Change needs drivers and SEAT & CUPRA is steering the future of mobility. As the only company in Spain that designs, develops, manufactures, and markets cars, SEAT & CUPRA is a cornerstone of the nation’s automotive industry and the driving force behind its electrification.
As the company undertakes the biggest transformation in its 75-year history, SEAT & CUPRA is turning Spain into a European hub for electric vehicles. Through the Future: Fast Forward project, and in collaboration with the Volkswagen Group, PowerCo, and other partners, the company has invested €10 billion into the country’s electrification. The company is also leading the Electric Urban Car project for the Volkswagen Group’s Brand Group Core and will begin producing 100% electric vehicles, including the CUPRA Raval, at its Martorell plant from 2026.
A member of the Volkswagen Group, SEAT & CUPRA sells vehicles under the SEAT and CUPRA brands including the iconic SEAT Ibiza and the company’s bestselling model, the CUPRA Formentor. With over 13,000 professionals and three production centres in Martorell, El Prat de Llobregat, and Barcelona, the company exports over 80% of its vehicles to more than 70 countries.