As Britain drives toward an all-electric future ahead of the 2030 new car deadline, new research from Isuzu UK reveals just how deeply the nation’s relationship with its vehicles is being transformed. From affectionate nicknames to newfound pride in maintenance, electric vehicle (EV) owners are showing more emotional and personal connections with their cars than ever before. The study highlights that the quiet, eco-friendly nature of EVs has sparked a wave of enthusiasm across the country, changing not just how people drive, but how they feel about their vehicles.

With all new cars due to become electric vehicles by 2030, half of (50 percent) of Brits admit that the charged-up cars are changing their relationship with vehicles. 

One in five (17 percent) admit they clean their vehicle every week because they have pride in it, while 15 percent make a point of taking their motor for a regular check-up because they care for it more.

A third (33 percent) say they like cars MORE now because they are greener, with a quarter (24 percent) feeling closer to them because they are not as noisy.

In fact, researchers from Isuzu, who commissioned the research ahead of the release of its new D-Max EV which is the first fully electric, fully capable pick-up in the UK, found that the nation’s love for electric vehicles is growing so rapidly that almost two thirds (59 percent) would push friends and family to get one, especially as one in twenty (five percent) admit they like EV owners more than other drivers.

But the nation’s affection for electric vehicles doesn’t end there, 58 percent say they have an emotional bond with their car so much so that almost half (46 percent) regularly give their motors nicknames with ‘Evie’ (29 percent), ‘Herbie’ (15 percent), ‘Sparky’ (13 percent) and ‘Yoda’ (10 percent) the top choices.

Nine percent use the car’s quiet performance as a nickname with ‘Silent Ride’, while eight percent play on the charging methods with ‘Electron’ and ‘Voltaire’ (eight percent) also mentioned in the survey. 

In classic British style, one in fourteen (seven percent) draw inspiration from current affairs with ‘Volty McVoltface’, ‘Charge Clooney’ (seven percent) and ‘Jolt Travolta’ (four percent).

Other names that feature in the top 25 list include ‘Lighting’ (six percent), ‘Hushmobile’ (five percent), ‘E-motion’ (four percent), ‘Chargezilla’ (three percent) and ‘Sparky McChargeface’ (three percent).

When it comes to how Brits pick a nickname for their vehicle, 38 percent like to choose one that starts with the same letter as the make of car, while 25 percent use the model to create a tag.

Family names (24 percent), playing on the colour (13 percent), using a childhood nickname (12 percent) and picking a name from their favourite TV show or film (10 percent) are other ways the nation uses to pick a name for their motor.

But our love for our cars doesn’t stop at nicknames; almost half (49 percent) admit that they regularly talk to their car, with 55 percent going a step further and saying they talk more to their vehicle than to their loved ones.

Head of Marketing at Isuzu UK, George Wallis, said: “Brits clearly have a real spark when it comes to naming their EVs, from Charge Clooney to Volty McVoltface, it’s great to see people forming such strong emotional connections with their EV vehicles.

At Isuzu, we’re getting ready to plug an EV gap with the upcoming D-Max EV, the first ever, fully electric, fully capable pick-up. It’s designed to keep the power, toughness, and capability our owners love and conduct itself well in all conditions.”

With pre-sales due to begin later in 2025, the New Isuzu D-Max EV is the first fully electric pick-up in Europe to offer a 1-tonne payload, 3.5-tonne towing capacity, and full-time 4WD.

The research also discovered that there are new rules of etiquette around charging points with ‘Don’t park in a charging spot if you’re not charging’ (44 percent), ‘Move your car as soon as it’s charged’ (43 percent), ‘Be patient while waiting for your car to charge’ (36 percent) and ‘Don’t unplug someone else’s car without asking’ (31 percent) all making the list.

And it seems that car charging points are perhaps surprising spots for finding romance, with more than half (53 percent) of people saying they are the perfect place to meet a potential partner.

In fact, a third (32 percent) say that having an EV means that you’re likely to be a good potential partner because you’re environmentally minded and have similar tastes (25 percent).

TOP NICKNAMES FOR EV CARS, ACCORDING TO DRIVERS:

1. Evie – 29%
2. Herbie – 15%
3. Sparky – 13%
4. Yoda – 10%
5. Silent Ride – 9%
6. Electron – 8%
7. Voltaire – 8%
8. Charge Clooney – 7%
9. Precious – 7%
10. Volt – 7%
11. Ghost machine – 6%
12. Lighting – 6%
13. Whisper – 5%
14. Hushmobile – 5%
15. Watts Up? – 4%
16. E-Motion – 4%
17. AC/DC-Angelo – 4%
18. Zip – 4%
19. Jolt Travolta – 4%
20. Silent but deadly – 3%
21. Chargezilla – 3%
22. Sparky McChargeface – 3%
23. Watt Smith – 3%
24. Zap Efron – 3%
25. Morgan Freecharge – 3%

This research of 2,000 Brits was commissioned by Isuzu UK and conducted by Perspectus Global in March 2025.

Isuzu UK is proud to announce its continued role as the Headline Partner of GB Pointing for the 2025/26 season, marking the second year of the successful collaboration between the renowned pick-up brand and the grassroots heart of British jump racing.

Building on the success of the inaugural year in partnership, the relationship between Isuzu and British Point-to-Pointing is growing to new heights this season. The partnership will include exciting new initiatives such as a behind-the-scenes series offering exclusive insights into the world of Point-to-Point racing, and a range of event activations throughout the season where spectators can experience the rugged capability and refined design of the Isuzu D-Max first-hand.

Point-to-Pointing remains one of the UK’s most cherished rural sporting traditions, with events taking place at 80 courses across the country. Known for its warm, community-driven atmosphere and deep roots in the countryside, the sport serves as a proving ground for future champions, both equine and human; over 70% of professional national hunt jockeys and 35% of licensed trainers began their careers “pointing.”

Paul Miller, Chief Executive at the Point-to-Point Authority, commented: “We’re delighted to see Isuzu continuing its commitment as Headline Partner for a second season. The brand’s enthusiasm for Point-to-Pointing has been fantastic to witness, and their involvement helps bring our sport to new audiences across the UK. This growing partnership celebrates shared values of reliability, endurance, and community spirit, qualities that lie at the heart of both British Point-to-Pointing and Isuzu.”

George Wallis, Head of Marketing at Isuzu UK, added: “We’re thrilled to saddle up for another exciting season with GB Pointing. The bond between our two worlds is a natural fit; both are rooted in rural life, resilience, and performance. Just as riders trust their horses to tackle tough terrain, our customers trust the D-Max to take on every challenge. It’s a fantastic partnership as a result of this synergy.”

The Isuzu D-Max remains a favourite among equine enthusiasts, offering a 1-tonne payload and 3.5-tonne towing capacity with Trailer Sway Control, making it ideally suited for towing horse boxes and transporting gear. Its shift-on-the-fly 4WD system, rear differential lock, and Rough Terrain Mode also ensure it excels across the toughest countryside conditions, perfectly aligned with the spirit of Point-to-Point racing.

With the partnership entering its second year, Isuzu UK continues to strengthen its ties with Britain’s rural community, bringing together the thrill of grassroots racing and the capability of the award-winning Isuzu D-Max.

For more information, please visit: www.isuzu.co.uk/sponsorship.

Isuzu UK is excited to announce a new collaboration with premium outdoor dog gear brand Ruffwear, offering a curated range of official accessories to accompany the Isuzu D-Max. Designed for dog owners who love to explore, the partnership brings together Isuzu’s rugged, go-anywhere pick-up with Ruffwear’s 30 years of expertise in performance dog equipment.

Ruffwear has long been recognised for combining innovation, quality, and fit to craft gear that enhances outdoor adventures for dogs and their human companions. The brand’s dedication to canine welfare is reflected in partnerships with The Conservation Alliance, local dog adoption groups, and working dog organisations worldwide.

The curated Isuzu D-Max x Ruffwear collection includes:

• Travel & Comfort: Basecamp Dog Bed, Highlands Sleeping Bag, Knot-a-Hitch Dog Tether
• Weather Protection: Sun Shower Rain jacket, Dirtbag Drying Dog Towel
• Feeding & Hydration: Bivy Collapsable Bowl, Basecamp Bowl (with optional Slow Feeder or Anti-Splash Inserts), Basecamp Dog Bowl Mat, Trail Runner Ultralight Bowl, Kibble Kaddie Portable Dog-Food Carrier
• Safety & Harnesses: Flagline Harness, Float Coat Dog Life Jacket, The Beacon Safety Light
• Vehicle Accessories: Dirtbag Car Seat Cover, Load Up Car Harness

To celebrate the launch, Isuzu partnered with Ruffwear ambassador Siobhan Sellar (@roamingwithroshe), who took her two dogs on a scenic adventure in Glen Shero, Scotland. With D-Max’s Shift-on-the-Fly 4×4, rear differential lock, and Rough Terrain Mode, and equipped with Ruffwear gear, the journey highlighted the perfect combination of capability, safety, and canine comfort.

The collaboration comes at a time when more UK dog owners are taking their pets on longer drives to enjoy the great outdoors. Recent Isuzu UK research revealed Ambleside in the Lake District as the nation’s favourite dog walking destination, with dog owners willing to travel an average of 69 miles for the perfect walk. The study also found that 84% of respondents said dog walks boost their mental health, while over half admitted it was their main form of exercise. One in four dog owners stick to the same walk every day, and nearly two-thirds enjoy letting their dogs explore freely, play fetch, or run together. With these trends in mind, the new Isuzu D-Max x Ruffwear accessories are designed to make every journey safer, cleaner, and more comfortable, whether heading to a local park or going to remote, rugged locations.

Marketing Manager at Ruffwear UK, Sarah Burns, said: “We’re thrilled to bring Ruffwear gear to Isuzu D-Max owners. These accessories make every adventure safer, cleaner, and more enjoyable for dogs and their humans, whether you’re heading to a local park or venturing to the Scottish Highlands.”

Group Resources Director at Isuzu UK, Darren James, said: “The D-Max has always been about tackling adventures with confidence. Now, with Ruffwear accessories, dog owners can make every journey even more enjoyable for their four-legged friends, from secure travel to post-walk clean-ups.”

The Isuzu D-Max x Ruffwear collection is now available at Isuzu dealers across the UK. Find out more at: www.isuzu.co.uk/accessories.

Isuzu UK is proud to announce a new partnership with two of the country’s most iconic countryside events, The Game Fair and Scottish Game Fair, for the 2025 season. This collaboration marks a significant alignment between Isuzu’s go-anywhere capability and the values of Britain’s rural communities. Designed to celebrate outdoor life, field sports, and working countryside culture, both shows provide the ideal backdrop for showcasing the strength, reliability, and versatility of the Isuzu D-Max range. From live demonstrations and hands-on experiences to major competition sponsorships, Isuzu will be deeply embedded in the heart of both events.

As part of this exciting collaboration, Isuzu will support both events by providing a fleet of working vehicles for essential on-site operations, including setup, logistics, show day duties, and derigging activities. In addition, Isuzu will exhibit prominently at both shows, allowing visitors to explore the latest Isuzu D-Max range – the award-winning pick-up known for its toughness, versatility, and off-road prowess. From farmers and gamekeepers to outdoor enthusiasts and rural business owners, the Isuzu D-Max continues to be a trusted companion in the countryside.

Attendees will also have the chance to experience the Isuzu D-Max in its natural habitat through specially curated off-road driving experiences at both events. These exclusive courses will be designed to push the D-Max to its limits, offering visitors the chance to get behind the wheel and explore features such as Rough Terrain Mode, 4WD, rear differential lock, and Hill Descent Control – all in challenging, real-world conditions tailored to each venue.

At The Game Fair, Isuzu takes on the prestigious role of Official Vehicle of the Gundog Championships, supporting one of the most iconic and respected aspects of the show. The championships include a variety of hotly contested events such as The Home International Team Competition, The Euro Challenge, The HPR (Hunt, Point, Retrieve) Home International Competition, and The Minority Gundog Breed Challenge. With fierce competition and a heritage steeped in tradition, these events celebrate the unique relationship between handler and working dog. Isuzu branding will be highly visible throughout the Gundog Championship arenas, with D-Max models showcased nearby and integrated into event operations.

Isuzu is also named the Official Vehicle of The Game Fair Challenge – one of the standout shooting competitions of the weekend. This 50-bird English Sporting clay competition attracts shooters from across the UK and beyond. Open to all, regardless of CPSA membership, the event features a daily cash payout and a course developed by the world-renowned team at E.J. Churchill. The overall winner gets the latest Isuzu pick-up for 6 months. It’s a highlight of the shooting calendar and a perfect fit for the spirit of the D-Max.

Ashley Cooper, Commercial Director at The Game Fair and Scottish Game Fair, commented: “We’re thrilled to welcome Isuzu UK as a key partner for 2025. Their vehicles are synonymous with capability, reliability and rural practicality – values that resonate deeply with our audience. Having Isuzu involved across logistics, on-stand activations, and as headline sponsor of major competitions like the Gundog Championships and Game Fair Challenge, truly strengthens the experience for our visitors.”

George Wallis, Head of Marketing at Isuzu UK, added: “Being part of The Game Fair and Scottish Game Fair really hits the mark for us. These events are a perfect match for our brand and our customers – people who live, breathe and work in the countryside. It’s a great chance to show what the 4×4 D-Max can do – whether it’s hauling, climbing or crossing tricky terrain, the D-Max is always game. Let’s just say, we’ll pick up when others get stuck!”

The Game Fair will take place from 25 – 27 July 2025 at Ragley Hall, Warwickshire, and remains the UK’s leading celebration of the Great British Countryside. A staple of the rural calendar, the show gathers outdoor enthusiasts, families, rural professionals and countryside lovers for three days of shooting, fishing, food, country living and conservation. To find out more and get your tickets, visit www.thegamefair.org.

The Scottish Game Fair will be held from 4 – 6 July 2025 in the historic grounds of Scone Palace near Perth, Scotland. This much-loved event showcases the very best of Scottish rural heritage, including field sports, crafts, traditional food, and educational experiences that reflect Scotland’s rich outdoor culture. To find out more and get your tickets, visit www.scottishfair.com.

Isuzu UK is pleased to announce its extended title partnership of The FA Vase and The FA Trophy that will run until the end of the 2027/28 season.

Isuzu UK has had the privilege of being title partner of The FA Vase and The FA Trophy since the start of the 2022/23 season and looks forward to continuing to represent the prestigious non-league competitions over the next three seasons alongside The Football Association (The FA).

The iconic Wembley Stadium hosts the climax of both the Isuzu FA Vase and the Isuzu FA Trophy on Non-League Finals Day each season, and the latest celebration of football at these levels was held on Sunday 11^th May.

The Isuzu FA Vase is open to clubs in Steps 5 and 6 of the National League System (NLS), with Whitstable Town defeating AFC Whyteleafe 2-1 in its recent Final, and Aldershot Town won the latest Isuzu FA Trophy, which is contested by clubs at Steps 1 to 4 of the NLS, by beating Spennymoor Town 3-0 at the national stadium.

The total attendance for the 2024/25 Non-League Finals Day reached 38,600, which is the highest attendance since Isuzu UK became title partner of both competitions, and the Japanese brand is excited to continue supporting non-league football over the next three seasons alongside its initiatives to promote local football sponsorship within its over 90-strong dealer network.

Head of Marketing at Isuzu UK, George Wallis, said: “After three fantastic years of celebrating non-league football, we are very proud to announce our continued title partnership of The Isuzu FA Vase and Isuzu FA Trophy for the following three seasons. We recognise the huge passion involved in non-league football for both the fans and their communities across the UK. Through these competitions we continue to be the driving force behind non-league football, celebrating the special relationship people have with their teams. The opportunity for the finalists to compete at Wembley Stadium for prestigious silverware results in unforgettable memories for fans and players alike.”

The FA’s Commercial Director, James Gray, added: “We are very pleased to extend our partnership with Isuzu UK as title partners of The FA Vase and The FA Trophy. We have built a strong relationship over the past three seasons, with Isuzu delivering on its commitment to promote non-league football, and we are looking forward to another three seasons of the Isuzu FA Vase and Isuzu FA Trophy.”

For more information on Isuzu UK’s sponsorship of The FA Vase and The FA Trophy, please visit www.isuzu.co.uk/sponsorship.

Isuzu UK is proud to announce the extension of its sponsorship with Tough Mudder through 2025, marking a seventh consecutive year as the Official Automotive Partner of the world-renowned endurance event. This enduring partnership, which began in 2019, will once again see Isuzu take centre stage as the sponsor of the infamous ‘Mud Mile’ obstacle – a true test of grit, teamwork, and resilience.

Celebrated for its uncompromising terrain and gruelling physical demands, Tough Mudder perfectly mirrors the values of the Isuzu D-Max – strength, reliability, and the determination to go the distance. Throughout the 2025 series, Isuzu will provide three branded pick-ups to support operations across all UK events. Engineered to master any terrain, Isuzu D-Max boasts a 3.5-tonne towing capacity, one-tonne payload, and off-road credentials that are nothing short of mud-defying.

Tough Mudder 2024 UK Dates

With thousands of participants expected to tackle the challenging courses nationwide, Isuzu D-Max will be on-site helping the Tough Mudder team deliver a seamless event experience. Its ability to navigate uneven, muddy ground and transport heavy gear aligns perfectly with the Tough Mudder ethos of overcoming obstacles with strength and support.

George Wallis, Head of Marketing at Isuzu UK, commented: “We’re absolutely thrilled our partnership with Tough Mudder continues in 2025. The Isuzu D-Max has always embraced a ‘Driven To Do’ attitude, and there’s no better platform than Tough Mudder to showcase that spirit. From the trenches of ‘Mud Mile’ to the trails of Belvoir Castle, the D-Max is always ready to get down and dirty – it’s a muddy amazing partnership.”

Mark Read, Commercial Director at Tough Mudder, added: “We’re delighted to be extending our long-standing relationship with Isuzu UK. The D-Max has become part of the Tough Mudder DNA, supporting our events and embodying the resilience, strength, and endurance that define our challenges. Together, we continue to push boundaries and raise the bar for what our participants – and our partners – can achieve.”

For further information about Tough Mudder events, obstacles, and to purchase tickets, visit www.toughmudder.co.uk.

From majestic mountain trails to tranquil woodland paths, Britain’s dog owners are going the distance to give their pups the ultimate walkies experience. New research from Isuzu UK reveals that Ambleside in the Lake District tops the list as the nation’s favourite dog walking destination, with a quarter of owners willing to travel nearly 70 miles just to stretch their legs—and paws—in the great outdoors. Whether it’s the lure of breathtaking views, peace and quiet, or simply the joy of exploring new sniffs, the findings highlight just how far the UK’s dog lovers will go to keep their four-legged companions happy and healthy.

In fact, according to the research by Isuzu UK, pawrents would happily pack up the car and drive an average of 69 miles to sniff out a place with lovely views (60 percent), good weather conditions (46 percent), an area with plenty of bins dotted around (45 percent) and somewhere with minimal traffic and noise (40 percent).

Ambleside was followed by the dramatic landscape of Snowdonia (18 percent) in the list of Britain’s best dog walks, along with the ancient woodlands in New Forest in Hampshire (17 percent) and the 2,500 acres of Richmond Park in London (14 percent).

The country in the city of Hampstead Heath (14 percent), the stunning mountain ranges of the Brecon Beacons National Park in Wales (13 percent), Robin Hood’s home Sherwood Forest in Nottingham (12 percent) and the 73-mile-long Hadrian’s Wall in Northumberland (11 percent) also feature in the 25 strong list.

One in ten (10 percent) dog owners say you can’t beat Glencoe in the Scottish Highlands for its waterfalls and trails, while eight percent love nothing more than packing up their pooch and driving to the South Downs in Sussex to wander around the chalk hills.

It’s no surprise that eight in ten (84 percent) agree that walking their dog is good for their mental health, so much so that three quarters (76 percent) admit they look forward to it all day.

Time to relax (71 percent), spending quality time with your dog (65 percent), the peace and quiet (57 percent), getting out of the house (53 percent), exploring the local area (28 percent) and talking to other dog owners (21 percent) are the main benefits of a dog walk, along with having the opportunity to work up a sweat (14 percent).

The research also found that on average, Brits walk their dogs for just over an hour and 10 minutes a day, covering 17 miles over the course of a week.

One in four (28 percent) do the same walk EVERY DAY, with 68 percent going a step further and saying they are bored of it.

Over half (58 percent) admit that walking their four-legged friend is the only exercise they do.

George Wallis, Head of Marketing at Isuzu UK said: “It’s no surprise to us that nearly a third of Brits are willing to drive almost 70 miles just to give their dogs the best walkies imaginable — we know our customers go the extra mile for their four-legged friends. Whether it’s chasing views in Ambleside, getting lost in Snowdonia, or lapping up the trails in Glencoe, the Isuzu D-Max is built for the kind of adventures dog owners dream of.”

“With 84 percent of people saying dog walks boost their mental health and over half admitting it’s their main form of exercise, it’s clear the daily walks are vital. That’s why we’ve kitted out the D-Max with paw-some accessories designed to make every trip easier – from robust dog boxes for safe and comfy travel, to safety harnesses, canine gear, rubber mats for easy post-walk clean-ups, with more accessories on the way.”

“At Isuzu, we’ve taken the lead with this research to help owners find the ruffest terrain – and for the one in four people who do the same walk every day, maybe it’s time to sniff out some new trails. With the D-Max and man’s best friend by your side, the UK’s best dog walks are just a tail wag away.”

When it comes to our preferred walking companions, partners (53 percent), sons (23 percent), daughters (23 percent) and best friends (13 percent) come top, along with fellow dog walkers (seven percent) and mums (six percent).

17 percent would rather take the dog for a walk on their own.

Two thirds (63 percent) love to let their pooch explore and sniff on a walk, with 45 percent admitting that nothing beats playing fetch.

One in three (32 percent) like running together, while a further 30 percent like spending time with other owners and watching their dog play with other dogs (30 percent).  A quarter (25 percent) use a walk to practise training commands.

BRITAIN’S BEST LOVED DOG WALKS

1. Ambleside, Lake District National Park in Cumbria – 26%
2. Snowdonia National Park in Wales – 18%
3. New Forest in Hampshire – 17%
4. Richmond Park in London – 14%
5. Hampstead Heath in London – 14%
6. Ely, Peak District in Derbyshire – 13%
7. Brecon Beacons National Park in Wales – 13%
8. Sherwood Forest in Nottingham – 12%
9. Studland Bay in Dorset – 12%
10. Hadrian’s Wall path in Northumberland – 11%
11. Glencoe in the Scottish Highlands – 10%
12. Delamere Forest in Cheshire – 9%
13. Cannock Chase in Staffordshire – 9%
14. Seven Sisters Cliff in East Sussex – 9%
15. Windsor Great Park in Berkshire – 9%
16. Loch Lomond and The Trossachs National Park – 9%
17. Malvern Hills in Worcestershire – 9
18. South Downs Way in Sussex – 8%
19. Hardcastle Drags in West Yorkshire – 8%
20. Durdle Door and Lulworth Cove in Dorset – 7%
21. Kielder Water and Forest Park in Northumberland – 7%
22. Cheddar Gorge in Somerset – 7
23. Arthur’s Seat in Edinburgh – 7%
24. Box Hill in Surrey – 7%
25. The Fens, Wicken Fen Nature Reserve in Cambridgeshire – 5%

The latest accessories from Isuzu UK are available at www.isuzu.co.uk/accessories.

This research of 2,000 Brits was commissioned by Isuzu UK and conducted by Perspectus Global in March 2025.

Isuzu UK is thrilled to announce an exciting new collaboration with Arctic Coffee, the UK’s leading independent chilled coffee brand, for a summer roadshow like no other. The partnership celebrates a shared spirit of independence and adventure, bringing together the rugged, terrain-conquering capabilities of The New Isuzu D-Max Arctic Trucks AT35 and the refreshing, no-nonsense energy of Arctic Coffee.

For this partnership, The New Isuzu D-Max Arctic Trucks AT35 has been transformed into the ultimate iced coffee machine. With the help of Gearmate, a premium vehicle storage systems provider, the pick-up’s load bed has been expertly converted into a mobile display unit. The guerrilla-style campaign will see both brands popping up right where the action is, offering spontaneous, free iced coffee to festivalgoers.

Jo Taylor, Brand Manager at Arctic Coffee, commented: “This partnership with Isuzu felt like the perfect fit. We’re not chasing exposure through high-budget festival sponsorships or branded installations. We want to meet our consumers where they are, with no strings attached – just delicious coffee and a good time.”

George Wallis, Head of Marketing at Isuzu UK, added: “We’re excited to team up with Arctic Coffee this summer. The Isuzu D-Max Arctic Trucks AT35 is built for those who prefer to go their own way, so a shared mindset of adventure and independence makes for a fantastic brand partnership. Together, we’re showcasing an awesome truck and moresome iced coffee, letting visitors enjoy the taste of adventure in more ways than one.”

With a mission to bring great-tasting iced coffee to consumers in the most unexpected places, the Arctic Coffee Truck will be hitting the road this summer, ready for everything, and always with an iced pick-me-up in tow. Find out more information at www.isuzu.co.uk/arctic-coffee.

Isuzu unveiled The New Isuzu D-Max EV to the world at the 2025 Commercial Vehicle Show (CV Show), at the NEC Birmingham, marking a historic moment as the first-ever fully electric, fully capable commercial pick-up truck enters the European automotive stage.

The New Isuzu D-Max EV is the latest evolution of the award-winning D-Max platform, now re-engineered with a state-of-the-art electric drivetrain, offering full-time 4×4, over 1-tonne payload, and maximum 3.5-tonne towing capacity, making it the first production electric pick-up in Europe to deliver full commercial capabilities.

Fully Electric, Fully Capable
Designed for professionals who demand durability, power and practicality, The New D-Max EV maintains the rugged DNA of the Pick-Up Professionals. Powered by a 66.9 kWh lithium-ion battery, the EV version boasts a WLTP range of 263km, with dual motors producing a total output of 140 kW (43 kW front / 97 kW rear) and 325 Nm of torque (108 Nm front / 217 Nm rear). The result is a powerful, composed driving experience with 0-62mph acceleration in just 10.1 seconds, and a top speed of over 80mph.

Full-time 4×4 with multi-level regenerative braking and Eco Mode, which extends the vehicle range, provide a perfect balance of power and efficiency, while water wading up to 600mm, ground clearance of 210mm, and impressive off-road approach and departure angles (30.5° and 24.2° respectively) ensure the D-Max EV is ready for any terrain.

Trim Levels
The New Isuzu D-Max EV will be available in two premium trim levels, both in Extended Cab and Double Cab configurations. These trims are the electric equivalents of the diesel-powered D-Max DL40 and V-Cross models, respectively, combining advanced capability with class-leading features and comfort. The model at the CV Show 2025 was presented in a one-off Norwegian Blue paint. The colour range available to order with the D-Max EV in the UK is yet to be announced.

*Leather and other materials

Isuzu UK proudly announces the return of a fan favourite: The New Isuzu D-Max Huntsman, officially launched at the 2025 Commercial Vehicle Show at the NEC in Birmingham. Based on the latest Isuzu D-Max V-Cross, the Huntsman represents the perfect blend of rugged capability and practical refinement, tailored specifically for forestry maintenance professionals, gamekeepers, and countryside pursuits.

Originally introduced in 2012 with the first-generation Isuzu D-Max, the Huntsman show special has evolved to keep pace with the modern countryside user, while staying true to its purpose-built roots. Now equipped with the latest Huntsman Accessory Pack, this special edition embodies everything that makes the D-Max the ultimate vehicle for those working and living in the great outdoors.

Built for the Field, Equipped for the Job
The New Huntsman model is more than just a showpiece, it’s a working companion. Its practicality starts at the rear, with an Aeroklas Commercial Canopy and under-rail bed liner, providing a secure and functional load area. A custom-fitted Gearmate drawer system sits in the load bed, designed to safely store hunting rifles and essential gear, keeping tools organised and out of sight.

A Brink towbar with 13-pin electrics makes full use of the D-Max’s impressive 3.5-tonne towing capacity, while allowing for additional cargo on a trailer. 3D Mat Set come as standard, offering a quick-clean solution for muddy boots and fieldwork debris.

To blend in with the woodland environment while still turning heads, the Huntsman displayed at the CV Show is finished with matt black accents across the grille badge, door handles, and roof rails, giving it a stealthy, purposeful look, available as an optional extra through Isuzu dealer network. A set of 18” black alloy wheels wrapped in General Grabber all-terrain tyres provide additional traction in rural conditions, while custom side steps aid access and enhance the overall visual.

Huntsman Accessory Pack Includes:

• Under Rail Load Liner
• Aeroklas Canopy (choice of Commercial or Leisure version)
• Gearmate Drawer System
• Brink Towbar
• 13-Pin Electrics
• Custom Black Side Steps
• Tailgate Assist
• 3D Mat Set
• 18” Black Alloy Wheels Set
• General Grabber All-Terrain Tyres Set

Premium Features. Serious Capability.
The New Isuzu D-Max Huntsman show special is loaded with advanced technology and premium features. Inside the cabin, drivers will find a large 9” touchscreen infotainment system, seamlessly integrated with wireless Apple CarPlay and Android Auto to keep them connected on the go. The 8-speaker premium sound system ensures crisp audio quality, while dual-zone climate control maintains comfort across all seasons.

Beyond creature comforts, the Huntsman remains true to its utility roots, boasting a rear differential lock and Rough Terrain Mode for challenging conditions, alongside an extensive suite of Advanced Driver Assist Systems (ADAS) – including Intelligent Adaptive Cruise Control, Lane Keep Assist, and Rear Cross Traffic Braking. Safety is further enhanced with eight airbags, including a central airbag for added protection. With a 3.5-tonne towing capacity and over a tonne payload, the D-Max Huntsman doesn’t just look the part – it’s built for serious work.

A Statement in Techno Grey
The D-Max Huntsman, on display at the 2025 Commercial Vehicle Show, is finished in a striking Techno Grey Metallic – a special, one-off colour developed exclusively for the event. While this unique shade is not currently available as a production paint option, it serves as a bold demonstration of what Isuzu Conversion Centre can offer. From custom paint finishes to tailored accessory solutions, Isuzu is proud to showcase its ability to deliver bespoke builds and personalised colours for individual or fleet customer orders.

Alan Able, Managing Director at Isuzu UK, commented: “The D-Max Huntsman has always been about delivering real-world capability for countryside users. With the latest generation V-Cross as its foundation and the Huntsman Accessory Pack enhancing its utility, this new edition is a true tribute to our heritage and a bold step forward in vehicle versatility. There’s no better stage than the Commercial Vehicle Show to reintroduce such an iconic model – built for the field, ready for anything.”

Availability
The Huntsman Accessory Pack is now available to order in two configurations:

• With Aeroklas Commercial Canopy (no side windows) – priced at £7,871.46 (fitted, excluding VAT)
• With Aeroklas Leisure Canopy (with side windows) – priced at £7,956.46 (fitted, excluding VAT)

For more information on the Huntsman Accessory Pack, visit www.isuzu.co.uk/accessories or contact your nearest Isuzu dealer.