- Isuzu UK has been announced as the headline sponsor of the inaugural Rik Mayall Comedy Festival.
- To be held in Droitwich Spa from the 31st May to 7th June 2025, the Comedy Festival was created to celebrate the legacy of comedy icon, Rik Mayall.
- Isuzu recognise the importance of humour for mental wellbeing and camaraderie, with its own diverse catalogue of satirical and comedic brand activity over the years.
Isuzu, one of the leading commercial vehicle brands in the UK, is thrilled to announce its latest partnership with the Rik Mayall Comedy Festival. Making its debut at Droitwich Spa from the 31st May to 7th June 2025, the event is set to spread laughter and promote local and national comedic talent.
Celebrating the legacy of comedy icon, Rik Mayall, renowned for his roles in ‘The Young Ones’ and ‘Bottom’, the festival marks ten years since his passing and is set to feature a number of comedic performances, including stand-up, plays, and sketches. The event organisers are also planning for local businesses to get involved in the festival, with the goal of fostering a region-wide celebration of the event.
Mayall spent his early years in Droitwich, maintaining his close ties with the town throughout his life. The heart of the festival’s organisation, the Norbury Theatre, was a significant landmark in Mayall’s early career.
Head of Marketing at Isuzu UK, George Wallis, said: “Our sponsorship of the first Rik Mayall Comedy Festival is a very exciting foray into the world of comedy for us and many of our audience will be familiar with Rik Mayall’s work. As a brand, we have always incorporated humour and light-heartedness into our content across various campaigns, so becoming the headline sponsor is a great fit. From the young ones to the old ones, this is certainly a festival for all to get excited about.”
Julian Powell, Finance Director at The Rik Mayall Comedy Festival, commented: “We are very excited to announce Isuzu UK as our headline sponsor for the Inaugural Rik Mayal Comedy Festival. With our ambition to share humour and goodwill across all audiences, Isuzu were the perfect fit. As we gear up for the festival, we look forward to bringing a brilliant celebration of laughter to the people of Droitwich Spa and beyond.”
Isuzu UK reflects the festival’s promotion of comedy and entertainment, with its own catalogue of satirical and comedic material featuring across the brand. Notable examples in recent times include ‘Mystery Max’ and the ‘Isuzu Mime’ present across Isuzu’s social media platforms and campaigns.
The Pick-Up Professionals have also recently launched their #SidebySide campaign on ITV, championing the importance of mental wellbeing through tackling mental health stereotypes and fostering meaningful conversations.
For more information, please visit www.isuzu.co.uk.